Social Media Marketing: A Strategic Approach

by Mary Lou Roberts, Melissa Barker, Debra Zahay, et al.

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded...

• Format: Paperback
• Language: English
• ISBN: 0357516184
• ISBN13: 9780357516188
• Release Date: January 2022
• Publisher: Cengage Learning
• Length: 352 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 8.4" x 10.8"