Social Communication in Advertising

By William & Stephen Kline & Sut Jhally LeissJackie BotterillSut Jhally, et al.

Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

• Format: Paperback
• Language: English
• ISBN: 0416012019
• ISBN13: 9780416012019
• Release Date: January 1986
• Publisher: Methuen
• Length: 327 Pages
• Weight: 0.85 lbs.

Customer Reviews

The best textbook on advertising history

For anyone interested in advertising history, this is without any doubt the best textbook available. The history of advertising - a young and promising discipline - is covered from different perspectives and it's clear the authors are not biased. 'Social Communication' not only gives an overview of the most important writings on advertising history, but also shows possible directions for new research. Wilbert Schreurs (teaching advertising history at the VU University in Amsterdam)

Interesting, informative, and accessible...

but what's with all the typos? There are numerous misspellings, misuses of homonyms, dropped letters and spaces, etc. And I don't mean a couple of them, either--there are sections have have an error every few pages--sometimes more than one on a page. For me, it's distracting. But if such things don't bother you--add another star to my four-star review, because otherwise, it's a great book.