Smoking Out the Barons: The Campaign Against the Tobacco Industry

By British Medical Association

In 1984, the British Medical Association launched a campaign to dramatically reduce smoking. Their smoking control measures included a proposed ban on tobacco advertisting and promotion in the United Kingdom. This fascinating guide explains their reasons for initiating this campaign and provides a detailed study of the tobacco industry's counter-campaign. The main arguments in the tobacco debate, as well as a review of the evidence of how tobacco advertising works directly against the principles of health promotion and undermines the credibility of government health campaigns, are presented.

• Format: Paperback
• Language: English
• ISBN: 0471909378
• ISBN13: 9780471909378
• Release Date: May 1986
• Publisher: Wiley
• Length: 200 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.5" x 5.0" x 7.9"