Slightware: The Next Great Threat to Brands

By Kenneth Weiss

"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..." Al Ries co-author, The 22 Immutable Laws of Branding and War in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615279228
• ISBN13: 9780615279220
• Release Date: July 2009
• Publisher: Hilltop Towers
• Length: 196 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"