Six SIGMA for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

By Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

Book Overview

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 013199008X
• ISBN13: 9780131990081
• Release Date: January 2006
• Publisher: Prentice Hall PTR
• Length: 269 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 8.1" x 9.3"