Esteemed by designers around the world, these are the visionaries who created the identities of some of the world's largest corporations; the shower scene in Psycho; film titles for The Shining, Cape Fear, and scores of other productions; sculptures; posters; advertisements; packages; and memorable images of every sort. Their work, nearly omnipresent in everyday life today, has influenced an entire culture. Presenting the story of six who shaped an era, this dynamic compendium is a smart resource for designers and artists working in any medium.
This book is exactly what I hoped it would be: a visual parade of the works of designers who are arguably considered superstars in graphic design.The various graphics are seen applied to print (magazine/book/poster), signage, film and sculptural media.The examples span several decades, from the early 40s to the mid-90s. The great thing about seeing superb design in the years before the 1980s is that design during that period was accomplished without the use of computers; as a result, greater emphasis was placed on composition, shape, typography, color and imagination. The result was design that was simple, bold and highly communicative. It's a far cry from the over-stimulated design that almost everyone with a computer is capable of producing -- and has.The back of the book contains an index to the graphics with a descriptive label and the year in which each was produced. Each designer's section starts off with a few paragraphs of introductory text, and ends with a brief bio.The graphics are displayed one per page, and speak for themselves. Designers should pay attention to the message in this body of work.
A good ,allthough basic, overview of the giants
Published by Thriftbooks.com User , 24 years ago
I think this book is a fairly good inventory of design works by the giants. Some of the works displayed have dated and it seems there could have been better editorial choices. Nevertheless, i think its a good starter for the begginer, and is a fun way to kill an hour.The print quality is exellent, giving vivid colors, but the cover design is...well- a shame.
monolithic work in the palm of your hand!
Published by Thriftbooks.com User , 25 years ago
Great works by the great designers, including my fav. Saul Bass's anatomy of a murder, it's simply a designers inspiration in carry size.Don't strain your eyes - it's picture only.
if your a visual person, this book is for you
Published by Thriftbooks.com User , 26 years ago
i say this because theres absolutely no copy. color galore and histories of they're work are covered in full. have fun looking at the greats, i did.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.