Electronic Commerce: The Second Wave, Fifth Edition

By Laura Lynne Jackson

Book Overview

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0399591613
• ISBN13: 9780399591617
• Release Date: June 2020
• Publisher: Dial Press
• Length: 320 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.9" x 5.1" x 7.9"

Customer Reviews

Great book fast shipping

The textbook was a requirement for my ecommerce class at school. The cost was one-third of the retail and only took three days to recieve it.

Best and Most Current Textbook Available

This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models...

a good textbook

a very good textbook which covers both technology & management topics.

Balanced Look at E-Commerce Business and Technical Process

Before reviewing the actual content, it is appropriate to mention that I teach a variety of computer courses for a technical college...and, therefore, read lots of books. This text looks at business trading over the Internet from a process perspective. Marketing and Web page development are mentioned, but the focus of the content is on the technological "hoops" that are jumped through in order to complete e-commerce...