Sight, Sound, Motion: Applied Media Aesthetics

By Herbert Zettl and ZETTL

Book Overview

Delivering the most comprehensive coverage available, Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS, 8e thoroughly describes the major aesthetic image elements -- light and color, space, time-motion, and sound -- as well as presents in-depth coverage on how they are creatively used in television and film. Real-world applications bring the text's detailed coverage of aesthetic theory to life. It equips you to think critically about media aesthetics and apply them to production situations. Now presented in full color, the Eighth Edition's engaging presentation is richly illustrated with strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534526772
• ISBN13: 9780534526771
• Release Date: July 1998
• Publisher: Wadsworth Publishing Company
• Length: 407 Pages
• Weight: 3.15 lbs.
• Dimensions: 0.9" x 8.9" x 11.2"

Customer Reviews

Zettl Disciple

I was an Army broadcaster for nearly thirty years, commanding major audio-visual activities and the largest radio-television network in the Defense Department, located in central Europe. In these assignments, all of Dr. Zettl's texts were used as our training gold standard. When I managed the Army "audiovisual school", the Soldiers Manual and other texts for television production were written with his principles, theories,...

Best in field

This text thoroughly explains the intricacies of applied media asthetics in a concise and completely accessible way. It is a well organizied text that ehances its presentation through the use of many illustrations. I believe that this is the best text on the subject and that it has been since its first edtion.

motion graphics professor

"Sight, Sound, Motion: Applied Media Aesthetics explains the WHY of film and video production. If you're looking for HOW then turn to another book."I would disagree with the above review. Only by learning WHY first, can we learn HOW later. This book is more than a cookie cutter approach to film and video. If you want to "click and drag" your way through an editing program, then true, this book is not for you. Add this to your...

Fundamental book on the theory of the moving image

This was the assigned textbook for my digital video 2 class, and it is simply wonderful. Zettl is a very knowledgable man on the subject of creating images for film, video, and even new media. (Zettl's text Video Basics 3 was used in my digital video 1 class as well) This book lays a solid foundation for the theory behind how and why the viewer perceives the moving image, and how the filmmaker and video producer can create...

The Filmmaker's Bible of Aesthetics or What Works and Why

This is probably the most important textbook a film production student can have on his/her shelf. NOT for how to work with actors or how to light a scene, but for understanding the underlying reasons of why things work due to our learned aesthetics and Western sensibilities.Professor Herbert Zettl has written the most concise manual on why we has film viewers percieve things the way we do. He explains in detail (and layman's...