Sensory Evaluation Techniques

By Morten C. Meilgaard, Gail Vance Civille, B. Thomas Carr

Book Overview

This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced techniques.

The fifth edition is comprehensively reorganized, revised, and updated. Key highlights of this book include:

A more intuitive organization Statistical methods adapted to suit a more basic consumer methodology Rearranged material to reflect advances in Internet testing New time-intensity testing methods New chapters on advanced sensory processes, quality control testing, advertising claims, and business challenges New material on mapping and sorting, graph theory, multidimensional scaling, and flash profiling techniques Explanations of theories of integrity, amplitude, and balance and blend Updated appendices for spectrum method scales Updated references

Sensory Evaluation Techniques remains a relevant and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory evaluation and interpretations of results. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations.

• Format: Hardcover
• Language: English
• ISBN: 1482216906
• ISBN13: 9781482216905
• Release Date: November 2015
• Publisher: CRC Press
• Length: 632 Pages
• Weight: 2.84 lbs.
• Dimensions: 1.3" x 7.1" x 10.1"

Customer Reviews

One of the best sensory text books

This is one of the best sensory text books I've used through college and into my career. The value of this text is that it explains industry based sensory evaluations and provides sensory sheets and data pages that can be used for sensory projects. It may be missing some information on sensory theory, but its value is in how it can be applied to a practical setting.

Awesome Sensory Book!

I have collected a variety of Sensory materials (articles, manuals, books, etc.) through the years, and I hadn't found a book more complete and updated than this one. It has extremely useful tips for Sensory leaders, from building a Sensory Lab to Multivariate Statistical techniques you can apply. As Sensory Analyst, I highly recommend this book either for students or professionals.

Get an A+!

Even though I have never taken a sensory course before, this book allows me a greater understanding of the information without bogging me down with complicated terms and lofty prose. The book also has great example throughout. And with the great price, who wouldn't buy it here? I told my classmates about it, and they are getting it here as well. Thanks!

Great Reference

If you have to design a sensory panel, project, or even just the place where it will happen...this is the book to reference. It helps to know how to go from writing the test up, question and form examples, to how to analyze the data--gotta love statistics, and even interpret. This is a handy book to have on hand. It's very clear and has a good table of contents and a pretty good index to help get you to what you're looking for.