Selling Science: How to Use Business Skills to Win Support for Scientific Research

by S M Judge and Richard Lucas

Book Overview

'This text serves as an educational tool merging good marketing practices with the promotion of STEM subjects and research. The book is applicable to global environments. A useful resource for aspiring and practicing researchers.'CHOICEApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of...

• Format: Paperback
• Language: English
• ISBN: 1786347806
• ISBN13: 9781786347800
• Release Date: August 2018
• Publisher: World Scientific Publishing Europe Ltd
• Length: 116 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"