Selling Out: Culture, Commerce and Popular Music

by Bethany Klein

Book Overview

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies...

• Format: Paperback
• Language: English
• ISBN: 1501339311
• ISBN13: 9781501339318
• Release Date: August 2020
• Publisher: Bloomsbury Academic
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"