Search Engine Marketing

By Stephanie Cota and Andreas Ramos

Book Overview

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

• Format: Paperback
• Language: English
• ISBN: 0071597336
• ISBN13: 9780071597333
• Release Date: November 2008
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 7.3" x 9.2"

Customer Reviews

Great Read

Very well thought out and put together. A lot of the information in this book we have put to use and is part of our best practices for SEO and PPC services. The authors also write in plain easy to understand language.

A must read for everyone that has a web site.

Andreas Ramos and Stephanie Cota are at the very forefront of what works in marketing. The book is chock full of marketing wisdom. Stop what you are doing right now and read this book more than once!! Rosie Hausler

They've done it AGAIN! Outstanding!

Search Engine Marketing This team provides us with simply terrific guidance in the ways of the web - success will follow if you read this book as I and other have and do. Order now and see the results. Jeannine Athas Chair, SDForum, International SIG [.......]