Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

By Richard L. Oliver

Book Overview

This work examines the meaning, causes, and consequences of customer satisfaction. The author broadens the determinants of psychological satisfaction to include needs, excellence (quality), fairness,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0765617706
• ISBN13: 9780765617705
• Release Date: February 2010
• Publisher: Routledge
• Length: 544 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.3" x 6.9" x 10.1"