Salesmanship

by Charles Henry Fernald

Book Overview

Salesmanship by Charles H. Fernald is a comprehensive guide to the art of selling. The book covers all aspects of salesmanship, from the psychology of selling to the techniques and strategies that successful salespeople use. Fernald emphasizes the importance of understanding the customer's needs and desires, and tailoring the sales pitch accordingly. He also provides practical advice on how to overcome objections, close the sale, and build long-term...

• Format: Paperback
• Language: English
• ISBN: 1432555804
• ISBN13: 9781432555801
• Release Date: March 2007
• Publisher: Kessinger Publishing
• Length: 556 Pages
• Weight: 1.78 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"