Salesmanship

By Charles Henry Fernald

Book Overview

Salesmanship by Charles H. Fernald is a comprehensive guide to the art of selling. The book covers all aspects of salesmanship, from the psychology of selling to the techniques and strategies that successful salespeople use. Fernald emphasizes the importance of understanding the customer's needs and desires, and tailoring the sales pitch accordingly. He also provides practical advice on how to overcome objections, close the sale, and build long-term relationships with customers. The book is written in a clear and concise style, making it accessible to both novice and experienced salespeople. Whether you are just starting out in sales or looking to improve your skills, Salesmanship is an invaluable resource that will help you achieve success in any sales environment.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1432555804
• ISBN13: 9781432555801
• Release Date: March 2007
• Publisher: Kessinger Publishing
• Length: 556 Pages
• Weight: 1.78 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"