Winner, Speech Communication Association Award for Distinguished Scholarship This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.