Resourcing the Start-Up Business: Creating Dynamic Entrepreneurial Learning Capabilities

By Oswald Jones, Allan Macpherson, Dilani Jayawarna

Book Overview

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:

lean start-ups and business models

idea generation and opportunity development and

business incubators and accelerators.

The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.

• Format: Hardcover
• Language: English
• ISBN: 1032321199
• ISBN13: 9781032321196
• Release Date: October 2022
• Publisher: Routledge
• Length: 554 Pages
• Weight: 2.12 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"