Research in Mass Communication: A Practical Guide

By Maxwell E. McCombs, Paula M. Poindexter, Maxwell E. McCombs

Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0312191626
• ISBN13: 9780312191627
• Release Date: November 1999
• Publisher: Bedford Books
• Length: 451 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.9" x 7.5" x 9.1"