Reality in Advertising

by Rosser Reeves and Reeves. R

Book Overview

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0394442288
• ISBN13: 9780394442280
• Release Date: March 1961
• Publisher: Alfred A. Knopf
• Length: 153 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.7" x 8.4"