Ready, Blame, Fire!: Myths & Misses in Marketing

By Ira Blumenthal

Ira Blumenthal reveals how many companies have gone from distinction to extinction because they were unable to cope with change. "Change is inevitable; growth is optional," notes the author. As a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 188218095X
• ISBN13: 9781882180950
• Release Date: January 1998
• Publisher: Griffin Publishing Group
• Length: 180 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"

Customer Reviews

Great Read - 5 Stars!

Only IRA can put his unique touch to a book like this! Not only should you read the book - meet him in person, attend his classes, go to his seminars, hear his speaches. He has been a change agent for me, he might do the same for you! GOOD READING!

Thumbs Up!

Easy to read compilation of business failures and successes; with the the answers to the question, why? Provides great examples of what is meant by "thinking out of the box", and the results of staying in the box. Ira's personal insight and experiences makes for enjoyable reading.

Fast paced and humorous! VERY Motivational.

Ira gives his readers a look at business in a houmorous and delightful fast paced style. People looking for the inspiration to "get ahead" will find this book a worthwhile read.

There are NO rules in business!!!

This book shows you that change is inevitable & growth is optional. The author does a great job in providing the necessary tools to avoid becoming a sad statistic. It was easy and enjoyable to read and pull away some invaluable information from this book. If you are a small or large business, you can definitely utilize the pearls of wisdom in Ready, Blame, Fire!

Think you know it all? Guess again...

Blumenthal dispels many of the myths in marketing and advertising, such as "Value means Cheap". Just because somethings is value-priced, doesn't mean it's cheap. Take this book for example. For it's price, you just can't find a more interesting book on Marketing. Check it out today!