Ratings Analysis: Theory and Practice

By Lawrence Lichty, James Webster, Patricia Phalen, et al.

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805854096
• ISBN13: 9780805854091
• Release Date: October 2005
• Publisher: Routledge
• Length: 338 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"