In a world where "coaching" is widely misunderstood and "coaches" seem to be showing up everywhere, the biggest challenge for many professional coaches, especially new ones, is to explain what they do and how they are different from all the others. This Coaching Kit gives coaches specific "start-up" guidance and ready-to-use tools to recruit new clientsand launch their businesses on solid footing. Included are tips for helping coaches market, sell, and deliver their services, guidelines for talking about themselves and their process, and a brand new section on considerations for internal coaches and managers who deploy coaching in their leadership toolkit. There is also a chapter dedicated to sorting out and simplifying the credentialing process. Part II is loaded with sample forms and templates that might come in handy for emerging coaches.
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