Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

by Stanley Presser and Howard Schuman

Book Overview

Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don′t know" or a middle opinion alternative; attitude strength...

• Format: Paperback
• Language: English
• ISBN: 0761903593
• ISBN13: 9780761903598
• Release Date: March 1996
• Publisher: Sage Publications, Inc
• Length: 392 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Reprint of a classic

Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys