Quantitative Methods in Marketing

By Graham J. Hooley and Michael K. Hussey

Outside of the physical sciences and astro-mathematics, the commercial imperative has ensured that marketing is one of the leading players when it comes to the application of quantitative methods. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 186152417X
• ISBN13: 9781861524171
• Release Date: April 1999
• Publisher: Cengage Learning
• Length: 480 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 7.5" x 9.6"