Putting the Luxe Back in Luxury: How New Consumer Values Are Redefining the Way We Market Luxury

By Pamela N. Danziger

In the next decade the luxury market will be very different than it was in the decade that just passed. Pam Danziger, who has followed this market closely for years and consulted with some of the country's best-known luxury producers. explores the new value system and what it means for retailers and service providers in this new book to be released in the Fall of 2010. Affluent consumers who have much are giving back, doing good, and taking concrete steps to make the world a better place. They are more interested in experiences than acquiring more "stuff." Fifty-two percent say travel, dining, and entertainment are luxury purchases that give them satisfaction. Twenty-five percent say it's their luxury home that satisfies them and 15 percent mention personal luxuries such as fashion and jewelry. In her new book, Danziger explores these shifts in detail. Interviews with many luxury product and service providers are included.

• Format: Paperback
• Language: English
• ISBN: 0981986943
• ISBN13: 9780981986944
• Release Date: May 2011
• Publisher: Paramount Market Publishing
• Length: 256 Pages
• Weight: 0.85 lbs.
• Age Range: 19 years and up