Public Relations Writing in Australia

By James Mahoney

Public Relations Writing in Australia approaches public relations as an ehtical and professional element of strategic organisational management. It encourages studens to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan. write and implement public relaitons strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.

• Format: Paperback
• Language: English
• ISBN: 0195561074
• ISBN13: 9780195561074
• Release Date: June 2009
• Publisher: Oxford University Press, USA
• Length: 178 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.6" x 9.5"