Public Relations Writing: An Issue-Driven Behavioral Approach

By Kerry Tucker

Book Overview

Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132564882
• ISBN13: 9780132564885
• Release Date: December 1996
• Publisher: Prentice Hall
• Length: 358 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.9" x 7.3" x 9.6"