Public Relations with DVD

By Craig AronoffOtis W. BaskinSuzette T. Heiman, et al.

Book Overview

Providing an understanding of public relations practice, this text incorporates the experiences of practitioners with the theoretical perspectives of scholars. It covers technological change,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073378879
• ISBN13: 9780073378879
• Release Date: November 2008
• Publisher: McGraw-Hill Higher Education
• Length: 393 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 7.9" x 9.8"

Customer Reviews

Great!!!

I recieved this book in awesome condition and earlier than I thought. It was my first purchase and I'm so pleased with my purchase!!!! I will buy from them again!!!

Good book! Worth buying

I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands. The text is very clear and the samples are excellent. Chapter 6 (Methods of Public Relations) and chapter 9 (Public Relations Research) are very interesting. I can recommend this book to everyone.- Marco de Moulin