Public Relations Strategy

by Sandra Oliver

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound,...

• Format: Paperback
• Language: English
• ISBN: 074945640X
• ISBN13: 9780749456405
• Release Date: November 2009
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"