Public Relations: Management by Objectives

By Norman R. Nager, Harrell T. Allen, T. Harrell Allen

This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 081918330X
• ISBN13: 9780819183309
• Release Date: August 1992
• Publisher: University Press of America
• Length: 416 Pages
• Weight: 1.25 lbs.