Public Relations for Dummies

By Robert BlyIlise BenunEric Yaverbaum, et al.

Book Overview

Proven techniques that maximize media exposure for your business


A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

• Format: Paperback
• Language: English
• ISBN: 0471772720
• ISBN13: 9780471772729
• Release Date: May 2006
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 7.3" x 9.2"

Customer Reviews

good read

i wanted to know more about pr this book does a good job nut its a bit out dated

Public Relations Kit For Dummies

Cool. Read this for a class assignment. Real world...not academic. I'm a college junior and I feel like I could do some great pr today! I'd like to try! Inspiring. Maybe there are other marketing functions that are as fun? If so I'd like to know about them. If not thanks to the Dummies folks for helping me find one that is.

Public Relations Kit For Dummies

Great book. Very well written. Typical of the Dummie series. Not sure how they picked the author they did (I never heard of him and I've been in the business 20 years), but he's a winner. I have a sneaking suspicion he'll become THE authority in a business filled with me too and how did Ketchum do it agencies. Finally a pr owner with a unique perspective and not afraid to say so. Actually, it seemed proud to say so! I had very low expectations and thought the book would ultimately be beneath me. What a shocker! Fabulous. Congrats to the author and the publishing house. A very worthwhile book for your business.

Public Relations Kit For Dummies

I am a college professor who has taught this topic for almost 30 years. I had one disapointmentin reading this wonderfully well written book about the trade of public relations. Not much history about how the art was practiced vs. how it is now. That one criticism aside, the book was the most insightful, inspiring, unique, thought provoking book I may have come across in my teaching career. It will surely be required reading at my classes. Unfortunately the title of the book does it no justice. This book should be read by both novice and old pro. Five stars! A delight to read. A rarer delight to learn. My thanks to the authors for teaching an old dog some new tricks!

Public Relations Kit For Dummies

I owned and ran a mid size agency in NYC, LA, London, and Toronto for 35 years before selling the company and settling into retirement. I think I have read every title on the topic. This is the single best resource I have ever had the pleasure of reading. The author knows the field. His perspective is both unique and refreshing. The language is simple to understand. The logic is sound. The examples the author uses in the book are first hand experience and were fun to read about. The only shame of this title is I fear that your average CEO or Marketing Manager will not read it because of the title. That would be a huge mistake! Fabulous reading!