Public Relations Account Executive Client Service Masterclass: A Step-by-Step Guide to Happier Clients, More Responsibility, More Success, More $$

By Mike Sullivan

EXCELLENCE IS NOT ENOUGH. In today's business climate, it is not enough to have superior public relations skills. Most of your colleagues (a.k.a. competitors) have those same skills. What sets the STAR account executive apart are the skills described in this book. Quick to read and absorb, with direct action items and guidance, this book can change your job into a career; your career into a VP; your VP into a CEO or Owner. Invest in new skills. Invest in yourself. Be a Public Relations Account Executive Star! Here's what makes an excellent PR account executive in to a star:Trends in Our Industry and What They mean to your CareerWhat Your Clients Really Want and How to Give it to themMeeting Your Clients NeedsRelationshipsKnowing the Client's BusinessFinding the Right Strategies and TacticsFinding Perfect Program IdeasEffectively Presenting Your IdeasGetting Others to Do Great WorkGetting and Using Client FeedbackClient Complaints and What to Do About ThemGrowing Your Current Clients for Maximum Career BenefitAre You Ready? Be a Star. One click and you are on your way!

• Format: Paperback
• Language: English
• ISBN: 1533498067
• ISBN13: 9781533498069
• Release Date: May 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 90 Pages
• Weight: 0.25 lbs.
• Dimensions: 8.0" x 0.2" x 5.0"