Public Relations Cases

by Jerry A. Hendrix

Book Overview

The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of...

• Format: Hardcover
• Language: English
• ISBN: 0534086470
• ISBN13: 9780534086473
• Release Date: January 1988
• Publisher: Wadsworth Publishing Company
• Length: 447 Pages

Customer Reviews

incredible read

I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.

complete guide to public relations and case studies

I studied with Jerry at American University in Washington, D.C. His book is a great guide for the public relations novice to the season publicist. Jerry's writings and explanations are clear and concise not to mention timely. It is a book that should be on every public relations professionals book shelf for reference and review.