Psychological Foundations of Marketing

By A.J. Kimmel and Allan J. Kimmel

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card?... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415620015
• ISBN13: 9780415620017
• Release Date: December 2012
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.8" x 9.5"