Using highly conceptual and geometric shapes, early 20th-century German designers experimented with a simplicity of form that was years ahead of the times. The first English-language book to explore the social, aesthetic, and historical influences on the commercial arts in Germany-including the Bauhaus and Constructivist movements-this important volume features a fascinating text and a lively array of German and Austrian packaging, letterhead, trademark, and advertising designs from a tumultuous era. Characterized by a relatively free, creative expression, and striking similarities to today's computer generated designs, this reference will prove invaluable to graphic and commercial arts and students, as well as to cultural historians.
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