Problems in Marketing: Applying Key Concepts and Techniques

by Luiz Moutinho and Charles S. Chien

Book Overview

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving...

• Format: Hardcover
• Language: English
• ISBN: 0761971785
• ISBN13: 9780761971788
• Release Date: January 2008
• Publisher: Sage Publications Ltd
• Length: 336 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"