Print Matters: How to Write Great Advertising

By Randall Hines

Print matters still. In fact, it matters more than ever, even maybe especially in a world of continuous rapid-fire media innovations because it provides the standard the acid test for relevance and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199105
• ISBN13: 9781933199108
• Release Date: March 2008
• Publisher: Racom Communication
• Length: 223 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"