Principles of Marketing for a Digital Age

by Tracy L. Tuten

Winner of the TAA 2021 Most Promising New Textbook Award!

Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis...

• Format: Hardcover
• Language: English
• ISBN: 1529779804
• ISBN13: 9781529779806
• Release Date: January 2023
• Publisher: Sage Publications Ltd
• Length: 496 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.1" x 7.4" x 9.7"