Principles of Category Management

By Dr Russell J Zwanka and Russell J. Zwanka

It is an exciting time to be in the food industry Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1532809654
• ISBN13: 9781532809651
• Release Date: April 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 154 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"