Primer on Decision Making: How Decisions Happen

By James G. March

Book Overview

Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029200350
• ISBN13: 9780029200353
• Release Date: May 1994
• Publisher: Free Press
• Length: 289 Pages
• Weight: 1.33 lbs.
• Dimensions: 1.1" x 6.2" x 9.6"

Customer Reviews

closer than life.

a book which should be a part of our daily educatio

A thorough review of decision making principles

This well written book presents a comprehensive and unbiased review of decision making concepts. It contrasts methods that select decisions on the basis of the anticipated consequences and rule based methods. It covers the topic of ambiguity quite well. However, I wished it covered more extensively decision making under risk. It is written at a high level and is somewhat difficult to read. However, it provides excellent insights in the decision making process.