Priceline.com

By Denny Hatch

American business buccaneers at their most creative, outrageous! The riveting saga of the rise and fall of a $10 billion Internet travel business created entirely by masterful public relations. In... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1413702139
• ISBN13: 9781413702132
• Release Date: January 2003
• Publisher: Publish America
• Length: 332 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

A shocking, enthralling, and aptly researched tale

Priceline.com: A Layman's Guide To Manipulating The Media by Dennis Hatch is the true story of a dot com entrepreneur's rising business, which reflected the boom and bust of internet-based marketing when its stock (bolstered by a $252 million advertising campaign and the endorsement of William Shatner), peaked at a high of $165 a share before the awful truth was revealed -- priceline.com had never made a profit and lost more than $1 billion. Legions of small investors lost money when the stock was reduced to pennies on the dollar, yet priceline.com's officers, directors, warrant holders, and privileged associates had gained more than $3 billion in insider trades. A shocking, enthralling, and aptly researched tale of the extreme uses and abuses to which masterful marketing and business public relations can be put, Priceline.com is a scathing and documented indictment of the kind of corporate corruption that came to be associated with the excesses of Wall Street during the dot.com "wonder years".