Predicting Movie Success at the Box Office

By Barrie Gunter

Book Overview

1. How Popular is Movie Going?.- 2. Are the Most Expensive Movies the Most Successful?.- 3. Is Studio Size Important to Box Office Performance?.- 4. What about Distribution, Exhibition and Timing Factors?.- 5. Does Marketing and Promotion Create Box Office Success?.- 6. Are Some Genres More Profitable Than Others?.- 7. Does Sex, Horror and Violence Sell Movies?.- 8. What is the Impact of Regulatory Classification?.- 9. How Important is the Screenplay to Box Office Performance?.- 10. Why Are Sequels So Popular in Hollywood?.- 11. How Significant is Star Power?.- 12. Do Awards Make a Difference?.- 13. What is the Role of Critics' Reviews?.- 14. How Important Is It to Get Movie-Goers On-side?.- 15. Is There a Formula for Success?

• Format: Paperback
• Language: English
• ISBN: 3030101126
• ISBN13: 9783030101121
• Release Date: January 2019
• Publisher: Palgrave MacMillan
• Length: 270 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"