Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business

By Ravi Sawhney and Deepa Prahalad

Book Overview

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137023480
• ISBN13: 9780137023486
• Release Date: July 2010
• Publisher: Wharton School Publishing
• Length: 183 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"