The post card was first introduced in Germany in the 1860's. Business and tourist marketing via post cards immediately caught on in a world that did not as yet have a camera in every hand. Sending and receiving these cards was an exciting way to share pictures of less familiar places in earlier and simpler times. Collecting post cards became a hobby as popular as using them for correspondence. The period between 1896 and 1914 was the "heyday" of the post card when over a billion cards were printed. In 1898 the United States Postal Department established a reduced postage rate for these special cards, and the "penny" post card became the most inexpensive, rapid and attractive method of communication available to Americans, as well as the rest of the world.
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