Positioning of Tourist Destinations

By Allen Z. Reich and Musaffer S. Uysal

When developing strategic or marketing plans for tourism destinations, it is imperative that positioning be given adequate attention. It should be viewed as the junction point or funnel between the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1571672613
• ISBN13: 9781571672612
• Release Date: June 1999
• Publisher: Sports Publishing LLC
• Length: 134 Pages
• Weight: 0.74 lbs.