Political Campaign Communication: Principles and Practices

by Judith S. Trent, Ben Voth, Robert E. Denton Jr., et al.

Book Overview

The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional...

• Format: Paperback
• Language: English
• ISBN: 1538171449
• ISBN13: 9781538171448
• Release Date: November 2023
• Publisher: Rowman & Littlefield Publishers
• Length: 494 Pages
• Weight: 1.88 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"