Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)

By Robert E. Denton Jr., Robert V. Friedenberg, Judith S. Trent

Book Overview

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."

• Format: Paperback
• Language: English
• ISBN: 1442206721
• ISBN13: 9781442206724
• Release Date: August 2011
• Publisher: Rowman & Littlefield Publishers
• Length: 464 Pages
• Weight: 1.62 lbs.
• Dimensions: 1.2" x 5.9" x 8.9"

Customer Reviews

Understanding political campaigns

This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.