Political Branding Strategies: Campaigning and Governing in Australian Politics

by Lorann Downer

Book Overview

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

• Format: Hardcover
• Language: English
• ISBN: 1137580283
• ISBN13: 9781137580283
• Release Date: December 2015
• Publisher: Palgrave MacMillan
• Length: 146 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"