Pocket Marketer

By Brian Scott Sockin and Janet Grottalio

Book Overview

Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.

• Format: Paperback
• Language: English
• ISBN: 0446393762
• ISBN13: 9780446393768
• Release Date: December 1992
• Publisher: Grand Central Publishing
• Length: 305 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 3.7" x 7.5"