Philosophy of Branding: Great Philosophers Think Brands

By Thom Braun

Book Overview

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest Western thinkers, to reveal what they might say about branding... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749441933
• ISBN13: 9780749441937
• Release Date: June 2004
• Publisher: Kogan Page
• Length: 176 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.8" x 5.1" x 7.5"